Ken Black Limited trading as Ken Black
- Enforcement date:14 April 2025
- Publication date:14 November 2025
- Enforcement action:Undertaking
- Consumer protection list:Yes
- Relevant legislation:Regulation 5A(1) of the European Communities (Requirements to Indicate Product Prices) Regulations 2002 (S.I. No. 639/2002) as amended by S.I. No. 597/2022
- Entity/Individual:Ken Black Limited
- Trading as:Ken Black Toys and Nursery, and Ken Black
- Trading Address:Windsor House, 15 Windsor Terrace, Dún Laoghaire, Co. Dublin
- County:Dublin
- Type of Business:Toy and outdoor goods retailer
Ken Black Limited, the trader, trading as Ken Black Toys and Nursery, and Ken Black, gave an undertaking pursuant to section 73 of the Consumer Protection Act 20007 following the conclusion of an investigation by the CCPC into the use of price reduction announcements on the trader's website during the 2023 Black Friday period.
The trader undertook to ensure compliance with the European Communities (Requirements to Indicate Product Prices) Regulations 2002 (S.I. No. 639/2002) as amended by S.I. No. 597/2022 (‘the Regulations’), and, in particular, to indicate in an unambiguous, easily identifiable and clearly visible and legible manner, the correct prior price of each product to which a price reduction announcement applies. This includes inter alia to refrain from:
- displaying a crossed-out price that is presented as the prior price of products on its website where, in effect it is not the prior price as required by the Regulations;
- and making price reduction announcements where the selling price is higher than the correct prior price as stipulated by the Regulations.
The CCPC accepted the written undertaking from the trader on 18 March 2025.
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